Thursday, February 11, 2016
'Smarter Better Faster' by Charles Duhigg
Charles Duhigg is a master storyteller and adept translator of cognitive science into plain English. The Pulitzer prize-winning journalist used this approach in his bestseller The Power of Habit, and he has done it again in Smarter Faster Better: the Secrets of Being Productive in Life and Business. In this new book (available March 8, 2016), he tackles motivation, teams, focus, goals, managing others, decision making, innovation, and absorbing data. It sounds like a lot of ground, but Duhigg creates focus by framing each chapter with a memorable story. He explains the neuroscience behind processes that sometimes fly in the face of common ideas, and ends each chapter with succinct suggestions on how to make use of the ideas. I thoroughly enjoyed reading this book and will long remember the stories contained therein, which range from the everyday (a teenage girl growing up in poverty) to the spectacular (the story behind the story of Disney’s mega-hit Frozen). Highly recommended for anyone wishing to influence the behavior of themselves or others.